关键词: 双11购物狂欢节, 旅游节事, 影响研究

Abstract: With the development of technology as well as the popularity of the electronic commerce, online shopping has become a new shopping choice for lots of Chinese. Shopping online has been a new tendency for most Chinese.This article is aiming at analyzing the effect of the enrollment of traditional travel agency on the double eleven online shopping carnival from the perspective of the tourist, the travel agency and Fliggy.Questionnaire method was used to analyze customers degree of satisfactions and to predict shopping cart on the carnival. The American Customer Satisfaction Index Model and multiple statistics method are also used to analyze data from questionnaires. The existing problems are pointed out, which may help Fliggy and other largescale online travel agencies improve their products and services.

Key words: the double eleven shopping carnival, tourism phenomenon, influence research