关键词: 智慧景区, 游客满意度, 清明上河园

Abstract: At present, many practical factors provide the conditions for the development of smart tourism, including the development of information technology, universal mobile terminals, a large number of network users and so on. The development of smart scenic spots is the direct embodiment of smart tourism. A case study of millennium city park, through the factor analysis of tourist satisfaction, showed that there were three factors of tourists satisfaction, namely, “visitor services and integrated management”, “electronic commerce and navigation”, “new media marketing and promotion” and overall satisfaction is higher. Based on these, the tourists were clustered. Tourists are classified in three categories:“wait and see”, “traditional sightseeing”, “deep tour”, and there are significant differences on number of parks. Eventually, pertinent discussion is made based on three types of tourist market. The direction guidance for deep development of smart scenic spots is provided.

Key words: smart scenic spots, tourist satisfaction, millennium city park