关键词: 露营旅游, 露营地, 发展模式, 产业联盟

Abstract: Recently, selfdriving tour has developed quickly, but it cant survive without the support of campsites. Chinas campsites have still been in the early stage, and have faced up with some problems, such as shortage, simple products, unclear development pattern and so on. Based on current situation of campsites development in China, the development modes such as developing through depending on touristguest source, scenic spots and tourism destinations are concluded. Besides, the operation modes such as single operation by itself, joint operation with other enterprises and operating through brand chain are summarized. Furthermore, the characteristics and trends of Chinas campsites development in the future are put forward. Firstly, establishing the industry associations and enterprise cooperation will become more popular in order to achieve winwin situation. Then, campsites tend to manage by chains, brands,and network to expand market. Next, campsites will enrich their products and service through integrating other tourism resources to build platform economy. Last, it will explore light assets operation to reduce cost and risks are explored. Light is shed on how to choose development mode for campsites,which enrich the researches about campsites.

Key words: camping, campsite, development mode, industry association