关键词: 展播剧, 人物塑造, 类型特质, 艺术创新

Abstract: As a form of TV plays with Chinese characteristics，TV dramas occupy an important position in the production of TV dramas and communication. This article analyzes the dramas in recent years and finds that the characters are concentrated in revolutionary leaders，heroes and ordinary people. At the same time，the invisible embedding of the mainstream value，the real presentation of daily life and the flowing character are the artistic innovation of character creation of this type of drama，which has a long way to go in the future development and needs to balance the relationship between ideological value，artistic value and commercial value.

Key words: television drama, character creation, genre characteristic, artistic innovation