关键词: 民族地区搬迁移民；汽车消费；叠合身份认同；物质；后续帮扶

Abstract: Automobile consumption is an important embodiment of the quality of life of relocated migrants in ethnic areas， and understanding this phenomenon will help provide inspiration for the highquality development of relocated areas. Based on the research of Hmong village in Yunnan， this study explores the deep mechanism of automobile consumption of relocated migrants in ethnic areas from the perspective of materiality and introduces the theoretical dimension of overlapping identity. The study found that immigrants realized that， first， cars have the function of improving mobility， which can help them cater to the family characteristics of the uninterrupted and loving children and achieve social identity; secondly， the car has the function of realizing lifestyle transformation， which can help people integrate into the mainstream narrative of a better life， construct a new peoples image， and realize local identity. As a result， immigrants generate car consumption behavior. The realization of this behavior relies on structural conditions such as external subject assistance， supporting welfare measures and moral feelings. The study believes that stimulating the identity needs of migrants， paying attention to the practicality of assistance measures， and promoting the coordinated participation of multiple subjects are feasible ways to promote the highquality development of relocated areas.

Key words: relocation and immigration in ethnic areas; automobile consumption; overlapping identities; substance; followup help