关键词: 农村共同富裕；供应链视角；博弈模型；推进策略

Abstract: According to common prosperity required by Chinese path to modernization, this paper probes the urban-rural value distribution function in context of agricultural product supply chains, establishes a game model to describe rural common prosperity, analyzes influencing factors, and proposes promotion strategies. The findings can be concluded as follows: first, in context of agricultural product supply chains, operational indicators can be used rationally to describe dimensions such as efficiency, fairness, ecology, and guarantee of rural common prosperity; secondly, different kinds of factors influencing rural common prosperity should be comprehensively weighed. The green technologies will both improve the efficiency, ecological and bottom dimensions of rural common prosperity, but reduce equity performance dimension; thirdly, various strategies for rural common prosperity should be systematically implemented, which includes cultivating large-scale entities, promoting socialized services, and advocating green consumption intentions and behaviors, subsidizing agriculture and so on.

Key words: rural common prosperity; supply chain view; game model; promotion strategy