关键词: 高等院校, 校园文化, 软实力

Abstract: Beginning from the basic connotation of culture and soft power, the relationship between culture and campus culture, the national soft power and university soft power was discussed. It is believed that campus culture is the total wealth created in the process of the campus development, including spiritual culture, system culture and material culture. As a subset of culture, campus culture has three functions, including behavior oriented, integration and inheritance. It is a different expression with the same concept between campus culture and university soft power. The university soft power can be divided into guiding force, cohesive affinity, attractiveness and vitality.

Key words: college, campus culture, soft power