零售商主导下双向期权的供应链契约研究

重庆交通大学学报（社会科学版） ›› 2016, Vol. 16 ›› Issue (1): 43-48.

零售商主导下双向期权的供应链契约研究

刘玲，张廷龙，汪D

安徽师范大学经济管理学院，安徽芜湖 241003

收稿日期:2015-09-16 出版日期:2016-02-28 发布日期:2016-03-02
作者简介:刘玲（1991-），女，安徽淮北人，安徽师范大学经济管理学院硕士研究生，研究方向：物流与供应链管理；张廷龙（1978-），男，安徽淮南人，安徽师范大学经济管理学院教授，研究方向：物流与供应链管理；汪D（1990-），女，安徽安庆人，安徽师范大学经济管理学院硕士生，研究方向：物流与供应链管理。
基金资助:
安徽师范大学2014年度研究生科研创新与实践重点项目“基于供应链管理的电子商务物流服务风险研究”（2014yks106zd）

Research on RetailerLeading Supply Chain Contract Considering Bidirectional Option

LIU Ling, ZHANG Tinglong, WANG Yi

(School of Economics and Management, Anhui Normal University, Wuhu, Anhui 241003, China)

Received:2015-09-16 Online:2016-02-28 Published:2016-03-02

摘要/Abstract

摘要： 在零售商主导的两级供应链中，本文研究了分散决策时制造商的最优产量决策、零售商的最优订购决策及定价决策，通过数值分析，研究批发价格及需求不确定性变化对成员决策的影响；引入双向期权契约，分析了实现协调的契约条件及参数之间的关系，发现协调时零售商决策的核心内容是双向期权价格；通过算例验证了双向期权契约在提升供应链效率方面的有效性，找出能使得双方收益获得帕累托改进的双向期权价格区间。

关键词: 供应链契约, 零售商主导, 双向期权

Abstract: In the retailerleading bipolar supply chain, firstly, manufacturers optimal output decision, retailers optimal ordering decision and pricing decision are studied. The impact of the crew decision when the wholesale price and demand is changing uncertainly by the means of numerical analysis is researched. Secondly, it is discovered that the core content of the retailers decision during coordination is bidirectional options price through introducing bidirectional option contract as well as analyzing the relation between parameter and contractual conditions that will achieve coordination. At last, the effectiveness of the bidirectional options contract in improving supply chain efficiency by numerical example is proved. Bidirectional option price range that can receive benefits for both sides to gain Pareto Improvement is found out.

Key words: supply chain contract, retailerled, bidirectional option

刘玲，张廷龙，汪D. 零售商主导下双向期权的供应链契约研究[J]. 重庆交通大学学报（社会科学版）, 2016, 16(1): 43-48.

LIU Ling, ZHANG Tinglong, WANG Yi. Research on RetailerLeading Supply Chain Contract Considering Bidirectional Option[J]. , 2016, 16(1): 43-48.

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