关键词: 口头禅模因, 主体期待发挥的语用功能, 主观心理意向, 社会价值取向

Abstract: Familiar phrases, as a special kind of fashion language, are generally spreading among social fields, producing various types of familiar phrase memes from the perspective of pragmatic functions of subjective expectations. Cognitive devices of familiar phrase memes triggering in verbal communication were tentatively interpreted and the subjective psychological intention and orientation of social value were explored. The research is therefore conducive to enhancing the speakers effectiveness of language expression, fostering their highquality capacity of public speeches, and promoting peoples awareness of familiar phrases and reexamination of their understanding in this linguistic phenomenon.

Key words: familiar phrase memes, pragmatic functions of subjective expectations, subjective psychological intention, orientation of social value