关键词: 文化推广, 定位, 路径

Abstract: Chinese culture promotion is deficient for the in efficient guidance of academic research and support of culture (promotion) industry. The strategic positioning and implementation pathway to Chinese culture promotion has to center round the three hubs of Chinese culture promotion: the status quo, the pathways, and the framework, in which the solutions of the four key issues should be critically handled: surveys of the pathway to Chinese culture promotion, interactions between traditional quality culture assets especially philosophical thoughts and worldwide theoretical problems, designing and manufacturing of multimodal publicity films, and development of culture (promotion) industries. Only through such measures will set in the spring or even the summer of Chinese culture promotion.

Key words: culture promotion, positioning, pathway