关键词: 全球化, 文化自信, 价值, 挑战, 路径

Abstract: Cultural selfconfidence represents the affirmation and persistence of cultural value. Under the background of globalization, firm cultural selfconfidence is an important guarantee to enhance overall national strength, an effective means of sustaining social harmony, and the basic requirement of guarding spiritual home.In the era of globalization, Chinas cultural selfconfidence faces multiple challenges, such as the western countries value output,competing for discourse power,media expansion and network culture hegemony. To reconstruct Chinese cultural selfconfidence, it needs to be based on the principle of “keeping the original in mind, absorbing external culture and looking into the future” and explore feasible paths from holding the roots, strengthening the soil and activating the motive force.

Key words: globalization, cultural selfconfidence, value, challenge, road