关键词: 消费文化, 纪录片, 工业生产, 文化转向

Abstract: Nowadays, the documentary production is branded with the distinctive characteristics of consumer culture, which presents the features of design story, customized content, category crossing, type mixing, documentary concept generalization, etc. Consumption mode is mainly represented by fan economy and symbol consumption. The development of documentary industry has been accelerated by various investment and financing methods such as venture capital crowd funding. The form and connotation of documentary products have also undergone corresponding changes, such as light weight, immersion of senses, seduction and persuasion of hedonic desire. As a result, the documentary life cycle is shortened, the cultural value is attenuated, and the industrial processing of culture eventually leads to the cultural consequences such as the floating of the signifier and the discretization of the signified.

Key words: consuming culture, documentary, industry production, cultural turn