Abstract: There are so many events of public opinions in travel market due to price fraud and overcharging customers after entering the times of WeMedia. The reasons to cause the events of public opinions are as follows: the sensitivity is the basis of thinking; the audiences strong moral intervention is the emotional foundation; and the failure in mediation by the supervision department of travel market is the emotional basis. The formation of public opinions in travel market contains three steps: the relay of communication of the netizens is the source of causing public opinions; network media s promotion is the critical point; and the mass media follow up and ultimately cause the event of public opinions. There are four strategies to cope with the events of public opinions in travel market: to improve media literacy of the staffs in travel market; to establish a reasonable management system of safety; to create the chain of quick response; and to have the consciousness of public crisis and management.

Key words: WeMedia, tourism, event of public opinion

摘要： 敏感性是造成舆情事件的思维基础；受众的强势道德介入是舆情事件的情感基础；旅游市场监管部门的调停失衡是造成舆情事件的情绪基础。自媒体语境下，网友的传播接力是舆情的发生源点，网络媒体的加入推动事件到达舆情临界点，传统媒体的跟进形成舆情事件。应提高旅游市场监管部门从业人员的媒介素养，建立旅游市场安全阀制度，打造反应及时的旅游舆情处置链，提高旅游公共管理的危机意识和服务意识。

关键词: 自媒体, 旅游, 舆情事件