Abstract: Cross boarder Ecommerce is a kind of brand new foreign trade mode which has flourishing potential. Its state of development will have critically decisive effects on Fujians foreign trade industry and foreign trade companies transformation. The effects that the establishment of Fujian free trade zone and related policies bring on Fujians cross boarder ecommerce industry structure, the reaction of the companies, and the whole industry performance are analyzed.

Key words: Fujian free trade zone, cross boarder ecommerce, patulous SCP model

摘要： 跨境电子商务作为一种新型的、具备蓬勃活力的国际贸易新形态，其发展水平与发展活力对一省对外贸易的发展和传统贸易经营形式的转型升级起到非常重要的作用。利用扩展的SCP模型分析福建省自由贸易试验区建立及有关政策的发布这一外部冲击对福建跨境电商产业市场结构的影响、福建省跨境电商行业和企业作出的应激反应，以及福建省跨境电商市场结构调整和企业行为转变带来的整体经营绩效的提升。

关键词: 福建自贸区, 跨境电商, 扩展的SCP模型