Abstract: With historical materialism and dialectical materialism respectively as theoretical guidance, we find that daily life has the character of people orientation and ideology has the character of practice. The mutual inspiration of the two theories might be the daily life construction of rural ideology in the new era or a path for exploration. Through a series of measures, such as highlighting the nature of the rural peoples daily life, sticking to the practical position of ideological construction in rural areas, strengthening the criticism of ideological construction in rural areas, and optimizing the purity of the ruralrelated cyberspace environment, can effectively deal with the new era of rural ideology in the face of many difficulties.

Key words: new era, countryside, ideology, daily life, construction

摘要： 以历史唯物主义和辩证唯物主义认识论为理论指导，发现日常生活具有人民指向性本色，意识形态具有实践性特质。二者学理上的相互交错启示，新时代农村意识形态的日常生活化构建或是一条可供探索的路径。通过彰显农村日常生活人民指向性本色、坚守农村意识形态构建的实践性立场、增强农村意识形态构建工作的批判性、优化涉农网络空间环境的纯洁性等一系列举措，可以有效应对新时代农村意识形态工作面临的诸多困境。

关键词: 新时代, 农村, 意识形态, 日常生活, 构建