Journal of Chongqing Jiaotong University Social Sciences Edition ›› 2023, Vol. 23 ›› Issue (5): 113-120.

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Semiotic Assemblages: A Study on the Multimodal Linguistic Landscape of Huizhou Traditional Settlement Space

SHENG Rong1, BUCHANAN John (AUS)2   

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  • Received:2023-02-21 Revised:2023-04-03 Published:2023-10-17

符号聚合:传统聚落空间多模态语言景观研究

盛榕1,约翰·布坎南2   

  1. 1.铜陵学院 外国语学院,安徽 铜陵 244061;2.悉尼科技大学 亚洲文化研究中心,新南威尔士州 悉尼 2006
  • 作者简介:盛榕,女,铜陵学院外国语学院副教授,博士;约翰·布坎南,男,悉尼科技大学亚洲文化研究中心教授,博士,博士生导师。
  • 基金资助:
    〖JP2〗安徽省哲学社会科学规划青年项目“基于多模态符号学的徽州古村落语言景观研究”(AHSKQ2021D193)

Abstract: The linguistic landscape is a materialized representation of exploring the meaning of geographical space, which is composed of linguistic symbols and non linguistic symbols. It is the main carrier and important medium of local cultural transmission, with diversified symbol combinations and certain humanistic attributes. Based on the multimodal theory, this paper focuses on the phenomenon of symbol aggregation in the language landscape of traditional settlement space through the empirical investigation of eight ancient villages, analyzes the multimodal characteristics of its external symbol mechanism using GIS research tools, and interprets the interaction between internal cultural implication and modes. The results show: 1) the multimodal interaction of language signs in traditional settlement space is significant, and the combination forms of language code symbols are diverse; 2) the geographical space of Huizhou ancient villages is rich in Confucianism, Buddhism and Taoism, and the aggregation of graphics, images, texts and other symbols is obvious, which has some inspiration for the protection of the genetic map of Huizhou culture.

Key words: multimode; linguistic landscape; traditional settlement; symbolic aggregation; Huizhou ancient villages

摘要: 语言景观是探究地理空间意义的物化表征,由语言符号和非语言符号构成,是地方性文化传播的载体和媒介,具有多样化的符号组合和一定的人文属性。基于多模态理论基础,通过对8个徽州古村落的田野调查,聚焦传统聚落空间语言景观中的符号聚合现象,利用GIS地理信息研究工具,分析其外在符号机制的多模态特征,解读内在的文化寓意和模态之间的互动关系。传统聚落空间语言标识多模态交互性显著,语码符号组合形式多样;徽州古村落地理空间儒释道意蕴深厚,图形、图像等符号聚合明显,对保护徽文化基因图谱有所启示。

关键词: 多模态;语言景观;传统聚落;符号聚合;徽州古村落