Abstract: In the era of intelligent media， although algorithmic recommendation technology has improved the accuracy and accuracy of information dissemination has become the main way of information allocation， under the influence of the concept of capital driven profit， algorithmic recommendation technology has used audience value orientation to derive the phenomenon of “filtering bubbles”with information personalization as the main feature.“Filtering bubbles” has created favorable conditions for the dissemination of mainstream ideology to a certain extent， it has also dissipated the dissemination， influence， leadership， and cohesion of mainstream ideology in society， posing challenges for enhancing ones own risk prevention capabilities. To this end， it is necessary to crack the challenges brought by the “filtering bubbles” to mainstream ideology， strengthen the ability of mainstream ideology to control algorithms， improve the media literacy of the public on online platforms， improve the risk prevention mechanism for maintaining mainstream ideology， and build an ideal mainstream ideological environment.

Key words: “filtering bubbles”； mainstream ideology； algorithm recommendation technology； age of intelligent media

摘要： 智媒体时代，算法推荐技术虽提高了信息传播的精度和准度，成为信息配置的主要方式，但在资本逐利观念影响下，其利用受众价值导向衍生出以信息个性化为主要特征的“过滤气泡”现象。“过滤气泡”为主流意识形态的传播创造了有利条件，但也消解了主流意识形态在社会中的传播力、影响力、凝聚力和引领力，为提升自身的风险防范能力带来挑战。为此，需强化主流意识形态驾驭算法的能力，提高公众在网络平台的媒介素养，健全维护主流意识形态的风险防范机制，构建理想的主流意识形态环境。

关键词: “过滤气泡”；主流意识形态；算法推荐技术；智媒体时代