›› 2015, Vol. 15 ›› Issue (3): 110-113.

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Development and Promotion Tactics of the Universitys Strategic Management

ZHANG Yingyu   

  1. (Development Planning and “211” Office, Fuzhou University, Fuzhou 350002, China)
  • Received:2014-09-18 Online:2015-06-30 Published:2015-06-30

大学战略管理的发展及推进策略

张英玉   

  1. 福州大学 发展规划与“211”办,福州 350002
  • 作者简介:张英玉(1978-),女,福州大学发展规划与“211”办、高教所助理研究员,研究方向:高等教育管理。
  • 基金资助:
    2014年福建省教育厅A类社科研究项目“战略管理视角下高校规划实施效果监测评估研究”(JAS14053)

Abstract: The strategic management is a management concept and model for seeking the future development of University. In the last ten years, the scholars have made intensive study of the strategic management theories in our country, many universities have also made the strategic planning, actively explored the strategic management. Studying the leap-development course of the world-class universities, it can be found that the strategic management has been used as an important means to promote the rapid development in many famous universities. In view of the universitys strategy management problems that existing in the implementation process, three ways are put forward to actively impel the university strategic management in China, which are paying attention to the strategic leadership, enhancing strategic implementation, strengthening the strategic assessment and monitoring.

Key words: connotation of strategic management, strategic leadership, strategic implementation, strategic assessment and monitoring

摘要: 大学战略管理是寻求学校未来发展的一种管理理念和模式。近10多年来,我国学者对战略管理理论进行了深入研究,许多大学都制定了发展战略规划,积极探索战略管理。考察国外一流大学跨越发展的历程,发现很多著名大学都把战略管理作为推动学校迅速崛起的重要手段。针对国内大学战略管理实施过程中存在的问题,提出从注重战略领导、加强战略执行、强化战略评估与监控三个方面来推进我国大学战略管理。

关键词: 战略管理内涵, 战略领导, 战略执行, 战略评估与监控