关键词: 片名语体, 国产电影, 外宣翻译

Abstract: In recent years, Chinese film industry has developed rapidly. However, its overseas propaganda is not effective. The paper collects the titles of 100 American films and 50 Chinese films with highest box office as its studying objects and analyzes them from the perspective of the register features of pronunciation, words and texts. And the factors which influence the overseas propaganda of Chinese films in consideration of titles include the lacking of rhetoric devices, the overly simple words, the single form of expression, and the missing of connection. Therefore, in order to improve the propaganda effect of Chinese films, the title translation should properly use rhyming, simile and other rhetoric devices, apply words that are more difficult, adopt diversified expressive form like words, phrases and even short sentences, and add the logical connections between serial movies.

Key words: register features of film titles, Chinese film, overseas propaganda