关键词: “巧用力”, “一带一路”倡议, 国际传播, 传播困境

Abstract: The “Belt and Road” initiative has got a lot of international consensus. But at the same time the international spread of “Belt and Road” faces reality concern— “self” weak construction and “the other” strong deconstruction. It has three reasons: including loss of transmission power and context voice and the lack of three aspects in content production, and media hegemony in the public opinion field squeezes our discourse space. China can use “smart power” to solve “Belt and Road” international communication trouble. China should use the comprehensive application of “hardware” and “software”, and adopt the integrated approach of “hard” and “soft”. By seeking out the “smart spot”, China should try to grasp “when”, “efficiency” and “degree” to break through the predicament.

Key words: “smart use of power”, “Belt and Road” initiative, international communication, communication predicament