关键词: 个人信息保护法；信息处理；敏感信息；知情同意；利益衡平

Abstract: Personal information carries multiple interests， and its processing tends to cause conflicts of interest among individuals， organizations， society and the country. This might be attributed to unclear connotation and denotation of personal information as well as its nonstandard processing.In the processing of personal information， finding common ground for all parties in line with the value of balance of interests is an effective way to eliminate conflicts of interest.In the interpretation and application of personal information processing rules， balance of interests is the goal. On the basis of “legality， legitimacy， necessity， and integrity”， we should accurately grasp the requirements of application and exceptions to the “informed consent” rule， strengthen the protection of sensitive information， promote the use of general information， and standardize personal information processing behavior，thus achieving a dynamic balance between personal information protection and appropriateuse of information.

Key words: personal information protection law; information processing;sensitive information; informed consent;balance of interests