关键词: 数字资本主义；数字劳动；平台经济；算法规训

Abstract: Unlike traditional capitalism， digital capitalism is characterized by the digitization of capital forms， the expansion of labor domains， and the proliferation of algorithmic power. Accompanying these changes is the rapid advancement of digital technology， which creates an illusion of “empowerment” for people in the digital capitalist era. However， an analysis of the essence of digital capitalism reveals that beneath this facade of empowerment lies a more concealed and severe reality of exploitation. Under the current conditions of digital capital exploitation， humans are transformed from concrete “individuals” into “data entities”， from present “laborers” into “platform behavioral objects”， and from real “free beings” into “constructed users”.The human dimension， as a representation of the form of human existence， has undergone a fundamental transformation in the age of digital capitalism.

Key words: digital capitalism; digital labor; platform economy; algorithmic discipline