A Study on the Organization Optimization of Fivestar Hotel Industry in China

›› 2015, Vol. 15 ›› Issue (2): 52-56.

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A Study on the Organization Optimization of Fivestar Hotel Industry in China

ZHAO Fangmei1, WANG Liping2, LI Hua1

(1.College of Urban and Environment Science, Central China Normal University, Wuhan 430002, China; 2.School of Management, Shanghai University, Shanghai 200444, China

Received:2014-09-29 Revised:2014-10-16 Online:2015-04-30 Published:2015-04-30

中国五星级饭店产业组织优化研究

赵芳梅1，王利萍2，李华1

1.华中师范大学城市与环境科学学院，武汉 430002；2.上海大学管理学院，上海 200444

作者简介:赵芳梅（1989-），女，四川广元人，华中师范大学城市与环境科学学院硕士研究生，研究方向：旅游开发与规划设计；王利萍（1988-），女，四川达州人，上海大学管理学院硕士研究生，研究方向：组织行为学与人力资源管理；李华（1988-），女，河北保定人，华中师范大学城市与环境科学学院硕士研究生，研究方向：区域与旅游可持续发展。

Abstract

Abstract: Based on the SCP analysis framework from industry organizational theory, namely “structureconductperformance”, the development situation of fivestar hotels in China is analyzed. Then, the relationship, influencing factors and the existing problems among the market structure, market behavior and market performance are revealed, which is the fivestar hotel industry in China at present within the organization. At last, suggestions about how to optimize industrial structure of fivestar hotels and improvement of the performance of industry are put forward.

Key words: fivestar hotel, SCP theory, suggestion

摘要： 运用产业组织理论中的SCP分析框架“结构—行为—绩效”，分析我国五星级饭店的发展现状，揭示我国五星级饭店产业组织内部的市场结构、市场行为和市场绩效三者之间的关系、影响因素以及存在的问题，提出五星级饭店优化产业结构和提高产业绩效的建议。

关键词: 五星级饭店, SCP范式, 建议

ZHAO Fangmei1, WANG Liping2, LI Hua1. A Study on the Organization Optimization of Fivestar Hotel Industry in China[J]. , 2015, 15(2): 52-56.

赵芳梅1，王利萍2，李华1. 中国五星级饭店产业组织优化研究[J]. 重庆交通大学学报（社会科学版）, 2015, 15(2): 52-56.

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A Study on the Organization Optimization of Fivestar Hotel Industry in China

中国五星级饭店产业组织优化研究

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