Abstract: Linguistic landscape, the visible language in public places, reflects the local history and culture and creates social and economic value and therefore it is an important symbol of a society and a tourism resource as well. Based on the communication function, the aesthetic function and the cultural function of linguistic landscape, this paper analyses how to promote the image and develop the tourism resources of the International Cultural Tourism Demonstration Zone of Southern Anhui and ultimately achieve allforone tourism.

Key words: linguistic landscape, tourism resources, International Cultural Tourism Demonstration Zone of Southern Anhui, allforone tourism

摘要： 语言景观是公共空间中可视的语言，承载着丰富的历史文化信息和社会经济价值，是一种可以开发利用的旅游文化资源。以皖南国际文化旅游示范区为研究对象，从语言景观的沟通宣传价值、艺术欣赏价值和历史文化价值三个方面探讨语言旅游资源开发的新路径，旨在通过语言景观的发展和语言资源的开发打造示范区形象，挖掘示范区资源，弘扬示范区文化，实现全域旅游新格局。

关键词: 语言景观, 旅游资源, 皖南国际文化旅游示范区, 全域旅游